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Reaching and interacting with citizens can be incredibly costly for governments. Federal agencies spend about $1.5 billion on public relations per year. And while other communication channels like call centers and websites can be effective, they can also be expensive and inefficient.
With government under pressure to reduce workforces and streamline operations while still delivering excellent citizen experiences, a growing number are turning to social media as a platform for effective engagement.
Check out this new report to explore the results of a survey of public-sector employees currently involved in social media strategy and execution within their agency. You'll also learn the benefits of improving your agency's social strategy and best practices for planning and implementing social media management for government.