Improving Customer Experience:
A Nuts-and-Bolts Guide

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Public trust in the federal government fell from 77% in 1964 to 17% in 2019. While the needle is slowly moving in the right direction in 2023, it appears that customer experience (CX) with government plays a major role in trust-building — but only when experiences are consistently positive.

Download this guide to get tools and methods that other agencies are using to improve the experience of all their customers — internal and external — and rebuild trust as a result.

You'll learn:

  • Ways to solicit actionable feedback from constituents.
  • A case study exploring the three pillars that drive CX.
  • How to build CX on the front lines.





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