Reshaping How Gov Communicates With Citizens

Past and present emergency response has highlighted the importance of clear, concise, trackable messaging from government agencies to the citizens they serve – and vice versa.

However, creating personalized outreach and engagement is not always easy. Citizens want online interactions to be seamless and easy to access from any device, especially during a global pandemic.

Watch on demand to learn from government and industry experts how agencies can better craft, track and measure their outreach and engagement efforts.

Specifically, you’ll learn:

• How agencies can better utilize data to craft engaging messages for their citizens.
• The biggest barriers facing agencies that are looking to improve communications.
• How successful organizations, like the Centers for Disease Control and Prevention, are using data to improve messaging and citizen outreach.