How to Thrive in the Digital Economy

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Governments at all levels understand the value of turning data into actionable insight, especially in the new digital economy. With the proliferation of data, there are now more sources to analyze to drive mission-critical decisions. The ability to analyze these new data sources and identify underlying trends about users' online habits, for example, can help shape agencies’ investments to optimize their websites and enhance the mobile experience.

What makes these insights powerful is they can provide a holistic picture of how citizens want to interact with their government. The stumbling block has been how to actually unearth this data.

Join us on Thursday, January 25 at 2pm ET/11am PT as our government and industry experts share how to thrive in the digital economy in an efficient and affordable way.

Specifically you’ll learn:

  • How agencies are investing in data analytics and predictive tools to help better understand their data.
  • The biggest challenges still facing agencies looking to invest in better data awareness.
  • The benefits of the Digital Economy Project for government agencies.



Kevin Harrison, Assistant Chief Data Officer, State of Illinois


Siddharth Kulkarni, Data Scientist and Analyst, Adobe Digital Insights