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The Census Bureau's mission is to count everyone once, only once and in the right place. That's no small task. If people don't fill out the forms, Census workers must follow up with those individuals at their homes, which is a costly operation. To address this, the Census Bureau developed the Response Outreach Area Mapper (ROAM) application to make it easier for workers to understand the communities they're counting.
Check out this new case study to learn how the Census Bureau is using ROAM to better engage with communities and improve census response rates in hard-to-count areas.
